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So if Hotmail worked so well, why not keep using it? Other companies soon caught on to the 

trend, and started to exploit exisiting internet platforms to advertise for free! 

Facebook is a mega platform for other companies to advertise for free.Not only will company's 

pay for their advertising on the sides of pages, but will create new pages about their company's

products and services for people on the social network to like and share.

Twitter is also a platform which makes it easy for company's to advertise. All a person 

needs to do is tweet about a product or service which a company offers, and followers will 

like or retweet,allowing their followers to then carry on retweeting the post. This creates a lot of

attention for a company. 

Lastly, Instagram may be one of the newest social networking platforms which allows one message to go to numerous people. Instagram allows you to target specific audiences, by simply 'hashtaging' a word or phrase. Again, company's can create a profile, uploading images of products, which can be viewed by thousands of people. 

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It works by allowing one to communicate with many people at the same time, converting 

a high percentage of them to new users and retaining those users. If this technique worked 

so well, why not keep using it?

It creates a high brand-awareness, drawing a lot of attention to a company, and resulting 

in more people entering the site, to view and buy products. 

As I said before, it conveys an implied endorsement from a friend, working much better than

third-party advertising. If you see your friends like a page or a company;s products you

reluctantly like the same. It comes into a concept where you try to feel a part of the social group,

and therefore want to buy the same products or buy from the same comapny to show you like the

brand. 

The main purpose, however, is simple and effective marketing. YOU are working for free, for that company you share pages and products about. You are doing it willingly as well. I mean, what is the harm, sharing a picture of your desired shoes? It goes a long way from what you firtst thougt!